This privacy policy describes how Lexara (the developers of Magic Studio™) treats personal information of Magic Studio™ users.

What This Privacy Policy Covers

  • This privacy policy pertains to the use of the Magic Studio™ web site at
  • This privacy policy covers how Lexara treats personal information that Magic Studio™ collects and receives. Personal information is information about you that is personally identifiable like your name, address, email address, or phone number.
  • Magic Studio™ is provided for the use of persons of 16 years of age or older and so this privacy policy makes no provision for people under the age of 16's use of the service.

Information Collection and Use

Personal Information

  • Lexara collects personal information when you register with Magic Studio™ to use Magic Studio™ services or to post content on Magic Studio™.
  • When you register we ask for your email address and certain optional information such as your name, school name and post code, email address, birthday and gender.

General Information

  • Magic Studio™ automatically receives and records information on our server logs from your browser, including your IP address, cookie, and the page you request.
  • Lexara uses this general information for the following typical purposes: products and services provision, identification and authentication, services improvement, user contact, service usage research and reporting
  • Any use of such general information is non-attributed and as such will have no association with you, your unique id, nickname or personal data such as email address.

IP Addresses

IP Addresses are automatically reported by your browser each time you view a web page. Your IP address is stored in our logs when you use Magic Studio™.

IP addresses may be used for various purposes, including:

  • To diagnose or service technology problems reported by our users or engineers that are associated with the IP addresses controlled by a specific web company or ISP.
  • To estimate the total number of users visiting Magic Studio™ from specific geographical regions.


A cookie is a small amount of data, which often includes an anonymous unique identifier, which is sent to your browser from a web site's computers and stored on your computer's hard drive.

  • You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set.
  • If you reject all cookies, you will not be able to use Magic Studio™ products or services that require you to "sign in", and you may not be able to take full advantage of the Magic Studio™ service.
  • Magic Studio™ may use its own cookies for a number of purposes, including to:
    - access your information when you "sign in"
    - keep track of preferences you specify while you are using Magic Studio™ services

Information Sharing and Disclosure

  • When you post a message, your Magic Studio™ nickname that you are posting under is visible to other users.
  • If you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties.
  • Magic Studio™ does not rent or sell your personal information.
  • It may be necessary to share information in order to investigate, prevent, or take action regarding suspected or actual illegal activities, including without limitation, fraud, situations involving potential threats to the physical safety of any person, violations of Magic Studio's terms of use, or as otherwise permitted or required by law.
  • We may transfer information about you if Lexara is acquired by or merged with another company, or the Magic Studio™ service is taken over and operated by a third party partner under agreement with Lexara. In this event, Lexara will notify you by email or by putting a prominent notice on the Magic Studio™ web site before information about you is transferred and becomes subject to a different privacy policy
  • No personally identifiable information will ever be disclosed or used in any way without your expressed and documented permission.

Editing and Deleting Account Information & Security

  • You can change your Magic Studio™ Profile at any time.
  • We may send you certain communications relating to the Magic Studio™ service, such as service announcements and administrative messages, which are considered part of your Magic Studio™ account.
  • You can delete your Magic Studio™ profile at any time from your profile page; however, please note that your identification and contact information may remain in Lexara's records for some period.
  • We limit access to personal information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs.
  • Your Magic Studio™ Profile is password-protected.

Changes to this Privacy Policy

Lexara may update this policy at any time for any reason. If there are any significant changes to how we handle personal information we will send a notice to the primary email address specified in your Magic Studio™ account or by placing a prominent notice on our site.

If you have questions or suggestions please contact us.

Alternatively you can write to us at:

Magic Studio
Lexara Ltd
University of Southampton Science Park
2 Venture Road
SO16 7NP

Effective Date: February 26, 2008

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